FAQ: Getting Started with Online Gaming Affiliate Programs
- What are gaming affiliate programs? You promote online gambling platforms (casinos, poker, sports betting) and earn commissions based on player activity.
- How do they pay? Choose from models like Revenue Share (5–50%), CPA (fixed per deposit), or CPL (per lead).
- Who should join? Bloggers, streamers, website owners, or gaming experts with an audience.
- How to start? Build an online presence, join programs like doublejack.club, and use tools for tracking and marketing.
Quick Comparison: Commission Models
| Model | How It Works | Best For |
|---|---|---|
| Revenue Share | % of player losses | Long-term income |
| CPA (Cost Per Action) | Fixed payout per deposit | Quick payouts |
| CPL (Cost Per Lead) | Payment for qualified leads | Generating new leads |
| Hybrid | Combines Revenue + CPA | Balanced income streams |
Start small, focus on quality traffic, and grow your income with platforms offering strong tools and support. Ready to dive in? Keep reading for detailed steps and strategies.
How to Become a Successful Online Gambling Affiliate
Starting Your First Gaming Affiliate Program
Ready to dive into the world of iGaming affiliate programs? Here's a step-by-step guide to get you started.
How to Join Affiliate Programs
Joining an affiliate program is usually straightforward, but most require you to have an established online presence. After a quick verification process, you'll often gain access to an affiliate dashboard. For example, doublejack.club offers immediate dashboard access and a 20% revenue share from referrals. Even their entry-level program requires no upfront investment, making it beginner-friendly.
Selecting an Affiliate Program
Choosing the right affiliate program can make all the difference. Here are some key factors to consider:
| Evaluation Factor | What to Look For | Why It Matters |
|---|---|---|
| Commission Structure | Revenue share (5–75%), CPA, or hybrid | Impacts your earning potential |
| Payment Terms | Minimum payout, payout frequency, methods | Ensures consistent income |
| Support Quality | Training resources, dedicated manager | Helps you navigate challenges |
| Platform Reputation | User reviews, industry standing | Ensures a trustworthy partnership |
| Marketing Tools | Tracking software, creative assets | Boosts promotion efficiency |
By keeping these factors in mind, you can identify platforms that align with your goals. For instance, doublejack.club stands out for its strong affiliate features.
Top iGaming Affiliate Platforms
Doublejack.club is a standout option for iGaming affiliates. It offers flexible commission structures, starting with a 20% revenue share in its entry-level program and scaling up to multi-level earnings as high as 75%. Affiliates benefit from a transparent dashboard, digital currency integration (using $DJCK), and a wide range of gaming options, including lotteries, casino games, and live games.
One unique feature of doublejack.club is its viral network-building model. Affiliates can earn through multiple levels of referrals, creating opportunities for compounding lifetime income. The platform also prioritizes responsible gaming and addiction prevention, which helps build trust with players.
When starting out, look for platforms that offer reliable tracking tools and diverse marketing resources. Many successful affiliates begin with a single platform to gain experience before branching out to others.
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Making Money as an Affiliate
Types of Commission Plans
Knowing how commission plans work is key to earning more in iGaming affiliate marketing. Here are the main payment models and what they offer:
| Commission Type | How It Works | Best For |
|---|---|---|
| Revenue Share | A percentage (usually 5–80%) of player losses goes to the affiliate | Building long-term income |
| CPA | A fixed payout when a visitor completes a specific action | Quick payouts |
| First Time Deposit (FTD) | A one-time payment when a referred player makes their first deposit | Attracting new players |
| Hybrid | Combines CPA and Revenue Share elements | Balanced income streams |
Getting Paid: Methods and Timing
Payment issues are a major reason affiliates leave networks - 65% cite this as a key problem. Most programs offer flexible withdrawal methods, including bank transfers, PayPal, cryptocurrency, and prepaid cards. Processing times can vary, ranging from instant payouts to a few business days, depending on the chosen method. Next, let’s look at what determines your affiliate income.
What Affects Your Income
Several factors influence how much you can earn as an affiliate:
- Traffic Quality: Targeted, high-quality traffic leads to better conversions. Focus on high-intent gamers to improve results.
- Commission Structure: Your earnings depend heavily on the chosen model. For instance, one media group earned €106 million in 2020 by leveraging casino, sports, and financial services channels.
- Player Retention: Long-term revenue depends on players staying active. With the online gambling market expected to hit $127.3 billion by 2027, keeping players engaged is critical.
- Marketing Channels: Use strategies like SEO-optimized content, social media, email campaigns, and PPC ads to attract quality traffic and boost earnings.
- Brand Selection: Working with trusted platforms that offer reliable tracking tools and strong marketing support can improve conversions and build lasting success.
Understanding these elements and adjusting your strategy to meet your audience’s needs will help you thrive as an affiliate.
Tools and Methods for Better Results
Must-Have Affiliate Tools
iGaming affiliates rely on specialized tools to manage, track, and improve their campaigns. Today's affiliate platforms offer features that simplify promotional management and enhance performance.
Here’s what an effective affiliate tracking platform should provide:
| Feature | Purpose | Impact |
|---|---|---|
| Real-time Analytics | Instantly monitor campaign performance | Allows for quick adjustments |
| Payment Processing | Automates commission calculations and payouts | Minimizes delays and errors |
| Media Management | Organizes and distributes promotional materials | Simplifies content sharing |
| Fraud Prevention | Detects and blocks suspicious activities | Safeguards earnings |
| SmartLinks | Automatically optimizes offers | Boosts conversion rates |
"With its impressive functionality, it gives us an outstanding insight into the stats, filters, and functionality, so we can give our partners a truly remarkable affiliate experience."
These tools are essential for running a successful campaign, especially in the highly regulated iGaming industry.
Following Rules and Guidelines
Adhering to regulations is a must for iGaming affiliate marketers. Staying compliant ensures long-term success and avoids legal complications.
Key legal requirements include:
- Securing licenses for target regions
- Following GDPR standards for European audiences
- Keeping detailed records of marketing activities
- Conducting regular audits
Promoting responsible gaming is equally important:
- Include responsible gambling messages in all promotions
- Avoid targeting vulnerable groups
- Be transparent in advertising practices
- Clearly disclose affiliate relationships
Additionally, platforms like Facebook may require pre-approval for gambling-related ads. Keep track of advertising laws, especially in regulated markets such as the UK, where guidelines from the ASA and UKGC frequently change.
Marketing Methods That Work
Combining the right tools with strict compliance paves the way for effective marketing strategies. Success stories in the iGaming sector highlight what works. For instance, Vbet's partnership with Blockchain-Ads brought in 2,228 new depositors and $228,534 in deposits within just one month, showcasing the power of targeted campaigns.
Some proven marketing channels include:
- Push notification ads for immediate interaction
- SEO-driven content to generate steady traffic
- Influencer partnerships for better ROI
- Mobile-first advertising to cater to on-the-go users
Martijn Bier, Digital Marketing Manager, shares: "Scaleo's features combine advanced functionality with ease of use, benefiting both our brand and affiliate publishers. SmartLinks offer a set-and-forget option while ensuring visitors see the highest converting offer."
The iGaming market reached $63.53 billion in 2022, emphasizing the need to focus on mobile optimization and appealing to younger audiences who favor skill-based games. Engaging content like game reviews, walkthroughs, and comparison guides, paired with active involvement on platforms like Twitch and YouTube, can significantly increase audience engagement.
Conclusion: Next Steps for New Affiliates
Ready to dive into the iGaming affiliate world? Here's how you can take the strategies and tools we’ve discussed and turn them into action.
Quick Guide to Getting Started
The iGaming affiliate market offers plenty of opportunities for growth.
| Phase | Steps | Expected Outcome |
|---|---|---|
| Research | Pick a niche, understand rules | A solid, compliant foundation |
| Setup | Build a website, join programs | Ready-to-operate framework |
| Content | Write reviews, create tutorials | Engaged audience |
| Testing | Launch small campaigns, analyze results | Smarter decision-making |
| Scaling | Enter new markets, automate tasks | Consistent growth |
Alexander Skrbo cautions: "Higher economic power regions often drive up traffic costs, reducing margins".
Tips for Growing Your Income
Steady growth requires careful planning. For perspective, the average ROAS in this space is 12:1.
Key strategies to boost your earnings:
- Work with operators who have strong player retention.
- Opt for RevShare commission models for ongoing income.
- Set aside a testing budget (10x your target CPA).
- Ensure your site is optimized for mobile users.
Ettore Spinelli advises: "iGaming campaigns on RevShare/CPA require substantial data, so expect to spend $100 without immediate returns".
Tools like Voonix and Zapier can streamline stats tracking and automate workflows. Focus on building genuine connections with your audience while staying compliant with regulations.
Stick to these steps, and you'll set yourself up for steady growth in your iGaming affiliate business.
